Every marketing campaign needs comprehensive feedback. As the product stakeholder, you need to know how well your strategies have worked out. If you run a leaflet distribution campaign over a certain time period, you may wonder how effective your campaign was. A lot of business decisions may depend on this crucial feedback. It can also give you clear insight into how your product is going to perform in the future. Here, we have highlighted three masterful ways a leaflet company in Northern Ireland can help in measuring the success of your campaign.
3 masterful ways to track the performance of your leaflet distribution:
There are three main ways a professional leaflet distribution company can help measure your campaign success. Let’s overview these ways one by one.
- The matchback report:
The matchback report is a professional method to match the results of your campaigns to the postcodes to which the leaflets have been distributed. The professional achieves this by adding discount options, links, or QR codes on the leaflets. Often, if the target audience scans or browses the website mentioned in the leaflet, the marketers gain clear insights into the ROI or the click-through rates. The matchback reports are often conducted in intervals of 30 days, 60 days, and 90 days from the date of each drop.
- Tracking coupons and voucher codes:
Customers tend to love all types of incentives, from coupons to discounts and more. Hence, you can show your customers that you value them. The coupons and discounts also act as powerful weapons to measure the effectiveness of your campaign. For instance, professional leaflet marketers can help you create and provide every customer with a unique promotional code. This will allow you to track who decided to take advantage of your offer. Hence, this will also provide you with the chance to dig down into the details of where you have been most successful.
- Using analytical data:
Your leaflets could also prompt your customers to visit your website. If there is traffic to the website, you can start using modern analytics tools like Google Analytics and others. The data you collect through these channels could be extremely beneficial in defining your future marketing goals. They could help you gain valuable insights into the demographics, preferences, genders and other parameters that can give you a very precise idea of your ideal buyer persona.
Do you need professional assistance in determining the effectiveness of your leaflet marketing campaigns? Get in touch with First Choice Distributions, a leading leaflet company in Northern Ireland. We can drive your leaflet campaigns to the threshold of success and revenues. Get in touch with us to showcase your products and businesses in print marketing campaigns, whether leaflets or flyers.