If you are keen on ramping up the response rate from the leaflet dissemination process, then you need to avoid some common mistakes. Now, the question is how you can increase the number of leads. First, you need to decide how many enquiries you are expecting from the process. Depending on your goal, experts can plan the process of flyer distribution in Belfast.
Experienced and knowledgeable professionals can help you avoid common mistakes. Based on your needs, you can choose either a standard or customised design for the flyer. However, here are the things that you should not do at any cost.
Common Errors That Can Slow Down Your Leaflet Campaign Results
Lack of Online Presence
One of the common mistakes that you may encounter after the leaflet distribution process is a business lacking an online presence. It is often seen with real estate businesses. It is important to have a backup of the online search results. If prospective customers Google a brand, they should be able to find it. It is a point that is often ignored by novices. When a brand lacks a local SEO strategy, it may struggle to establish authority and trust. When launching a project, you need to determine whether the budget is justifiable. On occasion, consider the return on investment (ROI).
Inappropriate Artwork
Several tools are now available to help create a flyer or leaflet. However, it is essential to incorporate some key features. It may help to achieve a better response rate from the leaflet distribution system. A decent logo, consistent branding, a website address, a striking headline, a contact number, an attractive visual image, and a striking image must be present in the flyer. If there are any special deals or offers, they must be highlighted. It is better not to include too much content within the flyer design. If there is a lot of text, customers may not read it at all. Hiring an experienced graphic designer for the artwork can help you achieve an excellent result.
Do Not Use Thin and Cheap Paper for Printing
In the case of a leaflet campaign, the thickness of the paper matters a great deal. If you choose a good-quality paper, it may not end up in the bin. On occasion, 170gsm is the lowest option that you can utilise. When you have the budget, experts may recommend using 250gsm silk. It is a solid option worth trying.
Not Tracking the Response Rate
When you spend a lot of money on a campaign, you may like to know how many leads you can expect to generate from the process. It is better to mention an offer and a deal in the flyer that prompts the customer to respond immediately. It is quite common to include a QR code in the flyer that links to a website page. It may help you to know how much traffic is generated on your page after the leaflet distribution process is complete.
Looking for a flyer distribution in Belfast? Get in touch with First Choice Distributions. Our experts employ a diverse range of strategies to achieve rapid results.